About Ashley Urban Artistry

Ashley Urban is a highly trained, Northern Indiana-based Makeup Artist. She has always had a passion for makeup and considers it her form of art. Her clientele includes many high-profile public figures like Haley Lu Richardson, Rachel Platten, and Elizabeth Reaser.

Ashley has also always had a love for pageantry and has worked with many titleholders including Miss Indiana USA and Teen USA, Miss Indiana and Outstanding Teen, and Mrs. Indiana. Ashley continues to work passionately, creating beautiful makeup looks on faces everywhere and helping clients to look and feel their best!

Book Ashley Urban Artistry to create a makeup look for a wedding, special occasion, photoshoot, a night on the town, or to learn what techniques and products work best for your face!

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Ashley’s Services


All on-location bridal makeup services with your choice in traditional HD foundation or high-quality airbrush makeup. Ashley will create a customized look just for you to make you feel the most beautiful on your special day.

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Allow Ashley to make you look like a polished version of yourself. When judges see your headshot, they shouldn’t see a different person walk into the interview room. You want to look “natural” in your photos!

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Makeup Lessons

On the days when hiring an artist isn’t an option, it’s always good to have the skill of applying your own makeup beautifully in your back pocket! Let’s get together to create a look just for you!

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Ashley was one of the very first vendors I booked when I first got engaged. I knew her quality of work (she had done my makeup at a friend’s wedding) and I knew the demand for her was/is great!! She was willing to do my trial a little early as I was wanting to get it done for my engagement photos as well and amidst all the crazy of 2020, she was willing to reschedule as needed. On my big day, she was the absolute best! She was prompt and prepared (I had her come to my location). She remembered our trial run and completed my wedding day look by making me feel confident and like a true princess. She also did a phenomenal job with each bridesmaid and both moms—catering to each unique face & preference. Everyone’s makeup lasted throughout the entire day, with lots of tears to test it! Ashley is such a sweet, genuine person to work with and her service is most definitely 5-star quality!!!

Sharisse Coble

I could not have had a better experience with Ashley! She was professional, kind and made the experience so enjoyable! I have already scheduled a lesson with her! Can’t wait to learn from her!

Trish Gardini

Amazingly talented makeup artist. Ashley has done my makeup several times for special events and I always get compliments on my appearance.

Linda Schneider Shinsky

There are no words for how amazing Ashley is at what she does. She was the very first vendor I booked because I know there is no one else that comes close to her talent. So seamless. So effortless. And so freaking beautiful. She makes every person in her chair feel like a movie star. Her bridal skills are untouched. What was equally amazing, is how she caters to every face differently. She is the best, by far. Every one of my bridal party loved her, from the bridesmaids to the grandmas, they all had a great experience. Her communication was flawless. Her makeup did not move, even though there were floods of tears AND rain. It stayed until I chose to take it off. I am just sad I don’t get to get married again so I could have Ashley do my makeup again.

Alexandra Pierce

My junior year I went to a salon for my makeup and I had to go home and redo it because of how unhappy I was. My senior year I went to you and it was more than I ever could have hoped for. My makeup looked so beautiful and I love all of my prom pictures that year because of the way my makeup turned out!

Maddy Wiseman

My experience with Ashley was phenomenal! I am normally shy when meeting new people, but she really brought me out of my comfort zone! She constantly checked in & brought my vision to life. I loved bonding with her about makeup and hearing her journey! I love Ashley & her creativity, and will always recommend her!

Erica Howard

I was so nervous walking into my first appointment with Ashley because I’ve never let anyone else do my makeup…like ever. But, she blew my mind with her work! I trust her wholeheartedly with my pageant looks!

Mikayla Eaton

Ashley was nothing short of amazing when she did my makeup and the bridesmaids’ makeup for my wedding. She took the time to get to know us and made sure I felt every bit beautiful. She enhanced my features and helped make me feel like a stunning bride!

Kylie Swaby

Ashley is beyond talented at what she does! I go to Ashley because she sees my vision and makes it a reality on my face! She’s also helped me capture many local and state titles for pageantry. I wouldn’t trust anyone else with my face for a pageant competition!

Kayzie Weedman

Mrs. Indiana 2018

Ashley has done my makeup several times for my own wedding and others that I have been in. She is so wonderful to work with! Very organized, professional during the whole experience, and she has such a bright personality! Not to mention her work is amazing. She makes you feel as beautiful on the inside as you look on the outside. I would recommend her to anyone!

Michelle Alexander

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